[North America] Unlock High-Quality Leads by Adopting TikTok's Performance Fundamentals

The qualified leads you're chasing are already on TikTok — and they're ready to convert. In this webinar, learn how to get your TikTok presence set up for lead gen success and put the four performance fundamentals into action: building a strong data foundation, automating with Smart+, fueling a continuous creative supply, and measuring results with confidence. Join TikTok experts as they walk through the building blocks for a high-performing campaign, so you can launch—or relaunch—with confidence.

• Set up the signals TikTok needs to power high-performing lead gen campaigns.
• Adopt Smart+ to automate destination routing, bidding, and budget optimization.
• Build a creative supply that fuels consistent lead gen performance on TikTok.
• Implement measurement solutions that track and scale results with confidence.

This webinar is for advertisers new to TikTok, as well as lapsed advertisers returning after time away, both with little to no current experience running lead generation campaigns on the platform. It covers the fundamentals of signal setup, Smart+ adoption, creative supply, and measurement, for those preparing to launch or relaunch their first lead gen campaign.