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[Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

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Overview

In this August edition of TikTok Academy, we introduce TikTok Lead Generation—a next-gen solution specifically built for the new way people engage with businesses. From choosing between immersive Instant Forms and integrated Web Forms to leveraging AI-powered messaging tools, this session provides the essential roadmap for your growth playbook. You’ll walk away with practical strategies for lead qualification, automated nurturing, and smart bidding to build a high-performing lead engine with total confidence.

Learning Objectives

  1. Learn to navigate TikTok’s Lead Gen suite, identifying whether immersive Instant Forms, existing Web Forms, or conversational Messaging Ads best suit your customer’s journey.
  2. Discover how to use Logic Settings on forms and Deep Funnel Optimization to target audiences most likely to convert into qualified leads.
  3. Establish a 24/7 lead engine with Smart Automation Tools, including scripted Automated Chats and AI-powered Message Assistant that handle inquiries in real-time.
  4. Understand how to scale profitably using Target Cost Per Result and leverage Bid Protection as an automated safety net to ensure your acquisition costs remain efficient.
  5. Unlock higher conversion rates by building TikTok-first creatives that leverage Form Cards and Autofill capabilities to reduce friction and drive volume

Speakers

Choose an Upcoming Session

  • [Asia-Pacific] TikTok Lead Ads 101: Your Growth Playbook

    Wednesday, Aug 26, 2026 at 10:30 PM to 11:30 PM EDT
    • Instructor: Tianyu Cheng & Evelyn Wong